As I mentioned in my blog – How to Use Ebooks to Promote Your Business – Ebooks are an effective tool to not only attract enquiries and clients but also to get people to sign up to your mailing list.

The main thing that puts a lot of people off creating an Ebook is that they tell themselves that they don’t have anything to write about. But the reality is that most people have actually got the content already; it’s getting it into some kind of format that they find a struggle.

So if you want to create a professional looking Ebook that you can use to share your knowledge and expertise and attract clients to your business, then here are 3 tools to help you write an Ebook.

Mindmaps:  Using mindmaps are a great way to brainstorm ideas for your Ebooks.  So if you don’t know what to write about, then use a mindmap to dump down all your ideas.  Then pick a topic and create another mindmap to map out the structure of the Ebook, such as chapter headings, main topics you are going to cover etc.  Because mindmaps are visual and creative, they will help you to get into the creative process when you’re putting together ideas and content.  You can either draw mindmaps by hand or use software such as MindMeister.

Evernote:  This is a great tool for capturing ideas for your Ebook.  So once you’ve found a topic you want to write about, you can create a swipe file on Evernote of relevant blogs and articles that you come across, and you can add your own notes and audio recordings as well. See my blog – The only tool you need to write your next Ebook – for more information on how to use Evernote to create your content.

Voice Recorder.  Very often what puts people off starting to write an Ebook is the blank screen on their computer.  You can overcome this by dictating the content rather than writing it.  You can do this with software such as Dragon Naturally Speaking or you can record your voice using a Dictaphone or Smartphone.  In fact, having something that you can dictate notes into is a great way of capturing ideas as they come into your head.

So these are just 3 tools to help you write an Ebook.  You can use them to overcome writer’s block, get into the creative process, and capture ideas and content.  As I mentioned before, using an Ebook to share your knowledge and expertise is a great way to show yourself as an expert in your field and promote your business to a wider audience.

Once you’ve written your Ebook then you’ll obviously want to get it out there to as many readers as possible. That’s where we come in. Our Digital Publishing Service can help you to format your Ebook so it can be viewed correctly on all the relevant e-readers and apps, and then we will publish your Ebook to all the major publishing platforms so you can raise your profile and generate an additional income for your business.

7 Reasons Why Your Business is Failing to Attract Clients Online

7 Reasons Why Your Business is Failing to Attract Clients Online

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About Valerie Eaton

Valerie is the founder and owner of Smart Business Marketing which specialises in providing online marketing services to entrepreneurs who want to get clear on how to get seen and get known online so they can attract their ideal clients to their business.

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